The Power of Pricing

Pricing your property competitively will generate the most activity from agents and buyers.

Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

The right price is important.

• A property generates the most interest when it first hits the market.
• The number of showings is greatest during this time if it is priced at a realistic market value.
• Starting too high and dropping the price later misses the excitement and fails to generate strong activity.
• Many homes that start high end up selling below market value.